of industry rivalry, and buyer power. This is because there are a lot of players competing in the market and customers whose switching cost is very low. (Exhibit 1) Therefore, achieving the responsiveness to market needs/trends and distributing the products in time are the keys to survive in competition.
The Drivers of Zara’s Rapid Growth
“The middle-aged mother buys clothes at Zara be
work well in the Korean market. They note that Korean customers tend to prefer foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 O
of production, and cut the circulation step. GAP started SPA system. and H&M, ZARA, UNIQLO are famous SPA brands. Also MIXXO and Forever21 is getting popular. SPAO is one of SPA brand in Korea but it doesn't really get succeed yet.
Not even marketing process, SPA brands is also famous by human resources management. GAP started SPA brands system and it has most time-honored working process. For
the businesses’ diverse strategy for change which had lead to homogeneity between the businesses with no particular differences
• Exclusively choosing to combine the strong points of different businesses without clearly bordering the differences between industries like the developed countries has lead to businesses with identity confusions
• Goods Aspect : Clothing and accessories
The Jefferson Collection, Caps Direct, Bags & More and Promogifts. We sell the Waterproof Items.
In Southafrica, there is Rainy season. All of south african need rainy coat.
Waterproof, windproof and highly breathable, this running jacket features patented technology that dramatically improves the drying time ofthe fabric, ideal for long runs in changeable conditions. Available for men and wom
of catching up newest style is emphasized so that people use term- ‘Fast fashion’ to describe SPA’s business.
Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion We
of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because ofthe popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looki
the company and shareholders should be decided with consideration of future investment opportunities, return on investments, future cash flow, capital finance conditions, etc. Company managers are evaluated their performances in a general meeting of stockholders. The stockholders have to concern the dividend distributed as their own share. Moreover, since the global financial crisis the managemen
of leadership. In fact, the two CEO affected the establishment of early CJ’s organizational structure and culture. First, the vice president of CJ, Son Gyeong-sik, is a person who always supports workers. His leadership style may be compared to iron hand in a velvet glove. This kind of leadership style played a role in making internal cohesion. For example, although he does not order his employ
the products on the third- party, all oftheir capabilities were focused at technology development and distribution and marketing, therefore, Nike maximizes their value. However, due to a manufacturing networkof this magnitude, they have faced numerous violations involving factory conditions and human rights issues, which have been widely publicized.
3.3 Technology & Product development man